The diagnosis.
Homepage is a black void — zero indexable content
The entire above-the-fold is a logo on a black background. No headline, no copy, no keywords. Google sees nothing. Tryton is invisible to every search query a founder or partner would make.
0 keywords5 total pages. Zero content depth
Home, Team, Contact, Disclaimer, one news post. No sector pages, no investment thesis, no case studies. WD Capital has 30+ indexed pages. Tryton has 5. That gap compounds daily.
5 pagesElementor loads 800KB+ of unused CSS/JS
WordPress + Astra + Elementor ships heavy framework code on every page load. Render-blocking stylesheets, unused JavaScript, no lazy loading. A founder on mobile waits 4-6 seconds for a black screen.
4-6s loadNo portfolio, no track record, no outcomes
No named investments, no returns, no case studies. SolarBank is the only mention — buried in a news repost. A PE firm's site should be proof of what they've done. This one offers none.
0 proof pointsNo meta descriptions, no title tags, no alt text
Every page uses the same generic WordPress title pattern. No custom meta descriptions. No image alt text. Google doesn't know what any page is about — neither do AI search agents.
No metaZero schema markup — invisible to AI search
No Organization, Person, or Article schema. When someone asks Perplexity or ChatGPT about "Vancouver private equity" or "multi-sector capital partners," Tryton doesn't surface. Ever.
0 AI citations"Management Corporation" says nothing
No value proposition anywhere on the site. No headline explaining what Tryton does, what sectors it covers, or why it's different. A founder lands on the page and has no reason to stay.
No positioningTeam page has names but no substance
No bios, no photos, no LinkedIn links, no deal history. Abeir's 20+ years of M&A experience and Greg's 25+ years are completely invisible. The team is Tryton's strongest asset and it's hidden.
No biosHere's what good looks like.
